Why is social media marketing important?
Social media marketing should be considered one of the most important parts of your online marketing efforts. In the US the average person spends almost 2.5 hours a day on social media and that time spent keeps growing. It is most crucial for business to consumer companies to have an active social media presence. Your social media presence includes everything from Facebook to Snapchat to Youtube. Social media marketing is a way to engage with your fans on a more personal level. Through this process you can also monitor the conversation to improve your service. You can engage users with polls and contests to keep yourself relevant. You can use these platforms to make major announcements and so much more. Therefore, this is one of the first and most important methods of marketing for small businesses.