Why is content marketing important?
Content marketing is an integral part of many forms of digital marketing, like search engine optimization and social media marketing. It is the process of creating relevant, quality content to deliver to users online. This content gets delivered all over the internet to places like your blogs, Youtube, Instagram and your own website. Content marketing is a process that must continue if you want to stay relevant and deliver engaging content to your users. It is also part of how your build your brand, instill trust, maintain your image, engage your users and potentially gain new users based on shares, likes and comments.