Why is search engine optimization important?
Search engine optimization is a non-paid process of growing your online visibility in the search engine results. The unpaid search engine results are any results that show up organically after the sponsored results that are listed at the top of a page. These results are generated from the search engine, like google, based on the keywords you type, your location and the time and your browsing history. Additionally, as people start to search differently search engines adjust their algorithims that determine which results will appear. In order to be successful at SEO you need to keep up with the trends if you want to rank high on a search engine results page.